The next time you gather your family to listen to ASU playing football (or Duke, Carolina, NC State) on the radio, stop for a moment and listen to the number of ads you hear for alcohol-related products.
A recent study by Georgetown University shows that alcohol-related radio ads are reaching a disproportionately large number of minors (aged 12 to 20). 36% of the ads in the study sample (approximately 337,000 ads) were being carried on programs that youth were more likely to hear on a per capita basis.
Why? It is difficult not to see this as being the alcoholic beverage industry's answer to Big Tobacco: target your marketing to kids, so that your company can be assured of plenty of future customers. It is, after all, all about profit.
This an example of what happens when the FCC takes a hands-off approach to regulation enforcement--and yes, there are specific FCC rules which cover alcohol-related advertisements targeted to minors.
Lots of folks in the High Country have strong feelings about alcohol--and their kids too. We wonder if anyone will contact a local radio station to express their concerns.
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2 comments:
I bet Amy Goodman drinks wine sometimes.
no doubt she does, more power to her--alas, she is not a minor...
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