Aisling Broadcasting's WXIT 1200 AM is a 10,000 watt, daytimer station. WXIT's transmitter is located in Blowing Rock. As indicated by the station's coverage map at left, WXIT's main coverage area is Watauga County. Given the High Country's topography, it's pretty hard to pick up WXIT anywhere else.
So, WXIT is a station that provides solid radio coverage to the Watauga County market: Boone, ASU, Blowing Rock, Meat Camp, Aho, Zionville.
WXIT's syndicated talk programming consists of a stable of all right-wing shows. Folks like Rush Limbaugh, Sean Hannity, and Neal Boortz. Not a single opposing viewpoint in the house. Zilch. Zippo. Nada.
Here's the question: Did you happen to catch the election results for Watauga County? You know, one of the three blue counties in western NC? The county that went blue by a margin of 52 to 47 percent? Yes, THAT ONE.
We're thinking that this interesting fact might just pose a bit of a conundrum to the programming folks at Aisling. Why does Aisling insist on broadcasting talk shows that skew hard right, when the demographics simply ARE NOT THERE?
Well, maybe the new CEO at the out of town media borg which seems ready to absorb Aisling will change things. Ya think? After all--he runs his radio empire like it's 1977--but more on that later.
1 comment:
But aren't most of the people in Boone - ASU Students that are there for a semester and are busy with studies?
Much less listen to Politics on the radio. Lighten up! The real demographics are not for some die hard hippie yearning for the sixties, wake up, the times are changin' this is 2008, not 1968.
Join the peace corp you liberal
hippie wannabe.
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