A Market In Decline

A couple of weeks ago, we had a free screening of the movie Outfoxed, a documentary which examines Rupert Murdoch's Fox News operation. Recently, we came across this article over at mediamatters.org, which lays bare the problems facing Fox News after so clearly aligning themselves with the neocon movement:

Bottom line is that Fox News is in for a very rough 2008. And the umbrella reason for that is quite simple: Eight years ago the all-news cable channel went all-in on the presidency of George Bush and became a broadcast partner with the White House.
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The most obvious signs of Fox News' downturn have been the cable ratings for the big primary and caucus votes this year, as well as the high-profile debates. With this election season generating unprecedented voter and viewer interest, Fox News' rating bumps to date have remained underwhelming, to say the least.
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For instance, on the night of the big New Hampshire primary, CNN, which habitually trails behind Fox News in the prime-time race, attracted nearly 250,000 more viewers than its top competitor, marking a changing-of-the-guard of sorts.
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Oh, and we can't forget the wildly hyped launch of the Fox Business Network, which, News Corp. execs bragged, would dethrone longtime cable business news champ CNBC. Of course, that might happen one day. But the early ratings for Fox Business Network have been unbelievably weak.

After two months on the air, Fox Business Network, available in 30 million homes, was attracting, on average, just 6,300 viewers on any given weekday, according to Nielsen Media Research. That was good for a nearly invisible .05 rating. (By comparison, CNBC during that period was attracting 265,000 viewers.)

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UPDATE: Fresh Nielsen numbers show Fox News' ratings woes continued over the weekend. During Saturday night's 8-10 p.m. ET coverage of the Democrats' South Carolina primary results, Fox News not only got trounced by CNN among viewers 25-54, but lost to MSNBC as well.

Sheesh. Looks like Rupert may need a good old fashioned FCC bailout--more consolidation anyone?

Full article here.